Have you ever heard of GoldieBlox? This new toy company’s aims to inspire girls to become ‘future engineers’. We may live in the 21st century, but women are still hugely underrepresented in jobs relating to engineering. It seems that even now, boys are encouraged from a young age to do well in maths, science and technical subjects while girls are pushed more towards languages and social sciences. This is not surprising when you consider the vast range of toys on the market aimed to encourage boys to build.
GoldieBlox represents a challenge to traditional notions of gender, and aims to encourage girls to have fun while using the technical side of their brains. According to its creators, Goldie Blox is a construction toy designed from a female perspective. While women hold only 11% of all engineering jobs worldwide, it definitely seems right that steps are being taken to address this discrepancy.
Check out GoldieBlox’s website here: http://www.goldieblox.com/